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#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 3 days ago

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said

By Jessica Tennant 18 Aug 2017

Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies

By Garikai Nhongo 28 Jul 2017

Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June

By Lisa Steingold 19 Jun 2017

East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies

17 May 2017

Markstry heads north - and GOtv loves it

Briefed by Ireland/Davenport to shoot two ads for GOtv - one each for the Kenyan and Nigerian markets - Markstry headed for Nairobi and its notorious traffic

Issued by Spitfire Films 26 Apr 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria.

6 Apr 2017

Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya

By David Karega 9 Dec 2016

Nigeria's Guardian newspaper launches brand studio

Nigeria's The Guardian has launched a Brand Studio to create branded content to reach influential and well educated audiences in Nigeria, the diaspora and globally

8 Dec 2016

Pneumonia campaign launched in Nigeria

'Every Breath Counts' campaign strives to reduce pneumonia in Nigeria

14 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years

4 Nov 2016

Grassroots climate change campaign takes to streets in Lagos

Celebrities endorsed a UNIC Lagos campaign which took to the streets to highlight climate change issues in Nigeria

5 Aug 2016

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