Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…
A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation
Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past
Magnus Nmonwu 30 Aug 2016
African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa
There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry
Youth-led research shows young Africans still face many obstacles when entering the labour market
In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content
Airtel Nigeria has launched a new campaign, Come Alive, which aims to attract Nigeria's 70% teeming youth population to its network.
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013