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Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class

Issued by Ipsos 22 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position

Issued by Nielsen 18 May 2017

Markstry heads north - and GOtv loves it
Markstry heads north - and GOtv loves it

Briefed by Ireland/Davenport to shoot two ads for GOtv - one each for the Kenyan and Nigerian markets - Markstry headed for Nairobi and its notorious traffic

Issued by Spitfire Films 26 Apr 2017

Upturn in West Africa consumer confidence levels
Upturn in West Africa consumer confidence levels

The latest Nielsen Africa Prospects Indicator (APi) points to the fact that predictions are that the worst is over and it will not take much to drive the Nigerian economy into positive growth levels in 2017

Issued by Nielsen 18 Apr 2017