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The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!

By Babalwa Nyembezi 13 Sep 2017

Online printing platform Ryteprint launched in Nigeria
Online printing platform Ryteprint launched in Nigeria

Online printing platform Ryteprint has launched in Nigeria to enable individuals, small businesses and corporate organisations to buy customised business printing and marketing printed products

By Tom Jackson 12 Sep 2017

Mitigate market disruption by maximising customer experience
Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability

By Julia Ahlfeldt 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent

By Louise Marsland 11 Sep 2017

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Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers

By Khangelani Dziba 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017

By Juanita Pienaar 6 Sep 2017

Lukas Gojda ©
Capitalising on Twitter trends to amplify your brand

More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand

By Amahle Madlala 5 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this

By Louise Marsland 31 Aug 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017

By Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference

By Juanita Pienaar 29 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration

By Louise Marsland 28 Aug 2017

She Leads Africa launches accelerator for beauty startups
She Leads Africa launches accelerator for beauty startups

She Leads Africa has opened applications for its Dark and Lovely x SLA Beauty Accelerator, a 10-week entrepreneurship development programme

By Tom Jackson 23 Aug 2017

Joe Fuster
#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity

By Louise Marsland 21 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said

By Jessica Tennant 18 Aug 2017

Phakiso Tlali
#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 18 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah

By Louise Marsland 14 Aug 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs

By Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations

By Cara Shepherd 8 Aug 2017

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.
How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series

By Louise Marsland 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za
Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news

By Louise Marsland 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales

By Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy

By Louise Marsland 28 Jul 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered

By Danny Drew 27 Jul 2017

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing

By Louise Marsland 26 Jul 2017

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